After celebrating her spring/summer 2020, Victoria Beckham has then unveiled her premier beauty line with all the items produced with a "blend of nature and clean science."
There aren't many start-ups whose co-founder has Beckham's kind of influence. The article produced more than a million views when she announced the project via Instagram back in February — and item demands from supporters ranging from a "good" light-brown lipstick to inclusive color offers.
So far, there are a number of eye products in the range including glittery eyeshadows, block palettes and liners. The website of Victoria Beckham Beauty claims skincare and varieties of lips are scheduled to follow in the near future.
Let's speak about packaging before we start speaking about the formulations. Every item appears advanced and elegant in a distinctive black and blue wash. The packaging was deliberately designed to match luxury with sustainability, according to a press release. Plus, the range utilizes secondary packaging and shipping materials that are recyclable or biodegradable with minimal plastic, 100% post-consumer waste. Each item also arrives in a reusable pocket of canvas. Four crystal-infused shadow toppers and three liners complete the collection— including a sharpener opt-in or opt-out program for plastic usage reduction.
We are actively engaging resources to incorporate even more post-consumer materials, ocean-bound plastic, and refillable packaging into production. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty
The brand also stated that its new line was 100% never tested on animals, whereas eight of the 11 goods presented in the first collection are vegan-friendly. By placing sustainability at the core of contemporary fashion, Victoria Beckham Beauty aims to create "the ethical, earth-friendly choice whenever possible."
In relation to the 1,300 products forbidden for use in cosmetics by the EU, VBB has forbidden the use of another 30 components with "dubious or inconclusive security information" for use in its beauty range. These include parabens, formaldehyde and paraffin wax.
The beauty line was immediately acknowledged, as a number of products were sold within hours of sale and a huge number of leaving customers waiting for the next shipment until the end of the month.