For their first raid into the fragrance business, Cosmopolitan - the largest young women's media brand joined with Luxe Brands and actress Ashley Benson in the debut of four-scent collection: Eau De Juice.
The collection includes four perky aromas relating to different mood. They are 'Extra Concentrated,' a fruity blend of apple and champagne accord top notes with a heart of praline, '100% Chilled', a comfortable fragrance made up of red berries and bergamot as top notes and a base of cashmere woods and sandalwood, and 'Love, Unfiltered' which mixes top notes of red berries and mandarin with a heart of wild freesia and amber base. And don't forget 'Pure Sugar' a coquettish mix of wild strawberry, pink grapefruit and plum bloom notes.
The scents, which were made in organization with perfumers at Firmenich, come presented in juice box-roused bundling with a lip print on the straw, in shades of gold, pink, white and blue. They dispatch online on August first at the cosmetic retailer Ulta Beauty, and will be taken off in stores from August 5.
Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines stated:
It’s been said, a woman is not fully dressed without her fragrance, so for Eau de Juice we forged the unprecedented collaboration with our talented editors at Cosmopolitan to inspire a range of scents that speak to her every mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality