A number of beauty brands are taking a stand for the Amazon as our planet is literally burning in front of our eyes. There's no planet-B, we're running out of time.
Finally A Step Up
Earlier this month, H&M has announced that the brand will stop using leather from Brazil because of the Amazon fires, as statement:
Due to the severe fires in the Brazilian part of the Amazon rainforest and the connections to cattle production, we have decided to place a temporary ban on leather from Brazil. The ban will be active until there are credible assurance systems in place to verify that the leather does not contribute to environmental harm in the Amazon.
News of the Amazon rainforest fires this summer triggered a worldwide outcry, with H&M making a government stand recent in a list of businesses. Labels including The North Face and Vans also proclaimed the South American country's provisional ban on leather acquisitions until their providers were able to demonstrate that they were not linked to any environmental harm.
The Amazon's flames also put a spotlight on many beauty brands that source their natural significant ingredients from the Amazon, specifically Francisco Costa's Costa Brazil with breu and kaya, Rahua Beauty with ungurahua nut oil and Tarte with Amazonian clay and maracuja oil. These brands are doing right things to protect the lungs of our planet. Costa Brazil has worked closely with Conversation International to "bring value to the standing forest." Plus, the brand keeps running the conservation campaigns concentrated on restoration. Other brands like Nudestix, Kinfield use social media to spread awareness and raise funds. In an interview with Vogue, Nudestix cofounder Tayler Frankel stated:
We plan to make a $1 donation for every comment on our Instagram post to the Amazon Conservation Association—so far we have over 10,000 comments.
We Need To Be Conscious Consumers
If you think environment stuff and everything around Amazon are out of your support, it's not too late to get a second thought. There are several steps you can take now to give a hand for Amazon. According to Vogue, making a donation is helpful. The worthy organizations include ACA. Amazon Watch, Rainforest Alliance, Socio Ambiental, Land Is Life, Rainforest Trust, WWF and Earth Alliance. You can also get political activities by voting or signing a petition, let your elected people understand that these issues matter you. Plus, be a conscious consumer, support brands that actively support the Amazon in particular, and the planet in general.
Whether you're an environmentalist, fighting intensively to make the world a better living place or simply a normal human being trying to survive every single day with no care about what is going on in this cruel world these days, you can't keep your own from the impact of Amazon fires. Nobody can. It's time to take a break around hair care stuff, hottest cosmetic trends or even trade war, beauty brands are taking action for the Amazon. What are you waiting for?